Roland Gyamfi Shares Expert Insights on "How to Break Through as a Musician in 2025" on Kapital Express

Kumasi, Ghana – March 2025

The music industry is evolving rapidly, and staying ahead requires strategy, dedication, and innovation. On a special edition of Kapital Express on Kapital Radio 97.1 Kumasi, Roland Gyamfi, CEO of WALKMUXIC INC, sat down with host Scandy to discuss the crucial topic: “How to Break Through as a Musician in 2025.”

With years of experience in music distribution, copyright administration, and digital marketing, Roland Gyamfi provided invaluable advice for upcoming artists striving to impact today’s competitive industry.

Key Takeaways from the Interview

1️⃣ Leverage Digital Distribution & Streaming
Gyamfi emphasized the importance of strategic music distribution on platforms like Spotify, Apple Music, Boomplay, and Audiomack. He noted that consistent releases and proper metadata optimization could significantly boost an artist’s visibility.

2️⃣ Branding & Image Development
“A strong personal brand is what sets artists apart,” Gyamfi stated. He advised musicians to develop a unique identity, maintain a consistent aesthetic, and engage their audience through social media and creative content.

3️⃣ Mastering Social Media & Content Strategy
In 2025, success is heavily tied to an artist’s online presence. He urged musicians to capitalize on platforms like TikTok, Instagram, and YouTube Shorts, emphasizing viral challenges, collaborations, and interactive content to boost engagement.

4️⃣ Monetization & Revenue Streams
Beyond streaming, Gyamfi encouraged artists to explore multiple income sources, including merchandising, live performances, sync licensing, and digital collectibles like NFTs. He highlighted the role of WALKMUXIC INC in assisting artists with royalty collection, publishing, and distribution deals.

5️⃣ Networking & Industry Collaborations
He stressed the power of networking, urging artists to collaborate with producers, DJs, influencers, and other musicians to expand their reach. “Your network is your net worth,” he reiterated.

6️⃣ Consistency, Patience & Work Ethic
Above all, Gyamfi reminded artists that overnight success is a myth—persistence, hard work, and consistency remain the keys to breaking through.

Final Thoughts

Roland Gyamfi’s insights served as a blueprint for musicians navigating the evolving music landscape. His message was clear: embrace technology, remain authentic, and build a sustainable career through strategic planning.

As 2025 unfolds, artists looking to break into the industry can take inspiration from his proven strategies and make informed decisions to propel their music careers to the next level.

🔹 Stay connected with Kapital Radio 97.1 Kumasi for more industry discussions.
🔹 Follow WALKMUXIC INC for expert music distribution and marketing solutions.

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